Today's consumers are mobile-oriented, and this trend will continue in the future. Over 80% of Americans own smartphones, and this number will only grow in the coming years as people abandon their desktops for mobile devices. Consumers have more access to information than ever before, so you need to be prepared to meet their needs with apps that fit seamlessly into their lifestyles—and hiring mobile app developers who can help you make it happen is key. From augmented reality (AR) to virtual reality (VR), here are some ways that AR/VR mobile apps will drive the market in 2022...
What are Augmented Reality (AR) and Virtual Reality (VR) apps?
Before we go into detail about market growth, it's important to understand what AR and VR apps actually are. Augmented reality (AR) is a technology that layers digital content on top of real-world images byways of devices like smartphones or AR glasses. Virtual reality (VR), on the other hand, immerses users in a completely digital world, providing them with an experience that simulates real life. Although both technologies have similar functionalities, there are notable differences between them. For instance, while VR has been a thing for quite some time now, AR is still relatively new—indeed some refer to it as the next phase in mobile. And though both platforms can be used for gaming purposes, they can also be used for professional applications such as architectural design or medicine.
How they have evolved over time
Ar has been around for many years and has grown in popularity among enthusiasts. Over time, Ar applications have evolved from simple products that allow users to visualize 3D models into fully-fledged products with real-world uses. In addition, several mobile app developers have begun creating apps for devices that run on Google's Android or Apple's iOS operating systems.
Driving forces behind the growth
The VR and AR industry has shown huge growth over time. The mobile app developers focus on driving key technologies such as geolocation, speech recognition, etc. So we expected a lot of growth for virtual reality and augmented reality in the coming years. Our report has discussed various aspects of AR & VR app development, including hiring mobile app developers. We provide market information and expert insights for building high-quality apps that can drive revenues. Read more about it here!
Opportunities ahead
Augmented reality (AR) and virtual reality (VR) mobile apps are expected to drive and sustain the growth of North America's app development market in 2022. According to a report by Technavio, AR apps will be one of the major drivers behind the expansion of North America's app development market during the forecast period. The strong demand for AR mobile apps is due to consumers' growing trend of using these applications. These applications enable easy navigation of physical surroundings with real-time visual information from various sources.
The global AR mobile apps market generated revenue worth USD 14,288 million in 2016 and is expected to reach USD 47,829 million by 2022. In terms of value, it was dominated by the games segment that contributed over 70% of total revenues in 2016.
Conclusion
It's easy to see why augmented reality (AR) and virtual reality (VR) are taking off so quickly. With that, businesses need mobile app developers ready to create an app for these new experiences. Find yours at SoftwareLogic today! Our team of award-winning designers will put together a fantastic plan to make your app a success.
Writing a business plan helps formalize your idea and streamline the business-creation process by getting you to think things through methodically. And, yes, plans are (often) worthless, but planning is everything.
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