Remember the comic strip Bringing Up Father? The comic strip ran for 87 years from 1913 to 2000, amusing newspaper readers every morning. Created by George McManus, Bringing Up Father dealt with a social climbing wife, Maggie, and her frustrated attempts to make her husband, Jiggs, adhere to upper class standards. I have taken creative license here and happily half-borrowed the title of the comic strip. Somehow, I found it rather fitting the story Bringing up Lata, with Madhu & Aimee.
The story looks back on a time when the three of us – Aimee Rego, Madhu Noorani & yours truly, grew up in the advertising profession and came into our own. It’s a tale from advertising set in the period 1991-96.
I returned to the Lintas (now Mullen Lowe) fold in 1991. By then, I had already spent some 7 years in the advertising industry, rising to the position of Client......